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Conversion Strategist (Digital Marketing)


The Conversion Strategist is responsible for driving incremental performance of our ecommerce platform through careful analysis utilizing our web analytics, providing recommendations based on best practices, and designing, prioritizing, and executing on A/B testing. In this position, the employee will be charged with the ongoing assignment of identifying opportunities to improve KPIs across the most impactful avenues (including technology, acquisition channels, and key conversion funnels.)

Primary Duties & Responsibilities

  • Planning, orchestrating and analyzing A/B tests using Google Optimize 360, designed to improve upon key website performance indicators (such as conversion rate, revenue, and other important metrics)
  • Monitoring web analytics using Google Analytics 360 for performance across KPIs
  • Ensure integrity of tracking across the platform, testing and ensuring all tagging functionality is operating properly using Google Tag Manager 360
  • Providing guidance and training on the usage of web analytics for business units throughout the company, including on new features, technologies, and best practices
  • Serving as a subject matter expert for analytics usage and deployment, and helping foster the culture of detailed analysis within the company
  • Identifying issues with performance across various dimensions and providing information necessary to resolve
  • Creating ad hoc reports as needed
  • Creating and maintaining dashboards for KPIs specific to different business groups
  • Continuous auditing of performance across various dimensions, identifying trends material to website performance, and working with functional teams to determine underlying causes and effects
  • Benchmarking performance across comparable websites


  • One year minimum experience in Conversion Analysis/Conversion Rate Optimization (CRO) – including A/B testing operations (experiment design, execution and analysis/reporting for stakeholders), measuring and analyzing key performance metrics, and providing actionable business intelligence
  • Proficiency in utilizing Google Analytics & Microsoft Excel required
  • Proficiency in English language (written and spoken) and experience working with English-only companies and clients
  • Strong understanding of statistics and statistical methods required
  • Splunk expertise a major plus
  • Experience in Online Marketing, Ecommerce, and/or HTML/CSS a major plus
  • Experience in UX/UX Research a major plus
  • Positive attitude, strong work ethic and ability to work in a fast-paced environment
  • Ability to work in multiple cross-functional teams, providing leadership or support when needed
  • Excellent verbal and written communication skills

We offer

  • Work with driven and demanding managers to help achieve successful outcomes for the business
  • Experience working for a US-Based Ecommerce company
  • Mature and motivated teams
  • Free English classes

Job Description

Ecentria Solutions Odessa is a rapidly growing team of talented individuals who focus on developing and maintaining the technology platform and support the operations. You’ll find tremendous opportunity to be part of a fun, fast growing office where you’ll be exposed to the cutting edge of technology and the best practices in ecommerce. Our projects include:


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